Too many companies think that they can just “push a button” to answer questions automatically from the knowledge base and they’ll have a winning proposal. Unfortunately, this is rarely true. The crucial next step in the proposal process picks up where “canned content” falls short; when the knowledge base is lacking or when more than canned answers are required. Where the knowledge base doesn't deliver, the organization must turn to their team of experts.

Learn how teams write winning proposals. Listen now.